Here comes yet another software program consumers are having to use to protect their privacy. For those companies that continue to collect our personal data, it is possible they will continue to create more programs to do so; hence, the need for new software to block their new software…You get the picture. It’s like a vicious circle.
Upon reading recent news stories about how Facebook tracks almost everywhere he goes on the Internet, Jim Kress grew outraged. I can sympathize with him.
The business process consultant from Northville, Mich., subsequently learned Google, Microsoft, Yahoo, Adobe and many other companies also exhaustively track his online activities. “I was very unnerved to discover the extent of all the other tracking that was done by nearly every site on the Web,” he says.
Kress, 61, decided to fight back and did some homework about a powerful class of online tools and services — most of them free — designed to block online behavioral tracking. He began using a new free service called Do Not Track Plus from Internet privacy start-up Abine.
Kress is part of a grass-roots movement that began to grow late in the year and is expected to continue growing in 2012 – where consumers are taking online privacy into their own hands. I am glad to hear this – I will be looking to join this movement and downloading this software. I have tracking software on my computer and have the capability of blocking sites, etc., but I would be curious to see if this software is more extensive and less difficult to use.
Suppliers of the best-known anti-tracking tools — Ghostery, Adblock Plus and TrackerBlock — all reported big jumps in usage in the second half of 2011. Ghostery, for instance, is being downloaded by 140,000 new users each month, with total downloads doubling to 4.5 million in the past 12 months, says Scott Meyer, CEO of parent company Evidon.
Adblock Plus has been downloaded more than 140 million times and is currently in daily use by more than 17 million Internet users worldwide, managing director Till Faida says. Read the full article »





